WELCOME

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Hi there.
​​
​Thank you for visiting. ​

This is my personal website where students and colleagues can find information on my courses and publications.

Feel free to contact me if you cannot find what you're looking for.

Ahir Gopaldas
​​​Assistant Professor of Marketing
Gabelli School of Business
Fordham University
New York City

Select Publications

“Artificial Life,” with Russell Belk and Mariam Humayun, Journal of Macromarketing, forthcoming.

"The Bad Boy Archetype as a Morally Ambiguous Complex of Juvenile Masculinities: The Conceptual Anatomy of a Marketplace Icon," with Susanna Molander, Consumption, Markets, and Culture, 2020.

“What Makes a Good Paper? Analytic and Continental Ideals in Consumer Culture Theory,” with Domen Bajde, Qualitative Market Research, 2019.

“Women over 40, Foreigners of Color, and Other Missing Persons in Globalizing Mediascapes: Understanding Marketing Images as Mirrors of Intersectionality,” with Anton Siebert, Consumption, Markets, and Culture, 2018.

More...