WELCOME

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HI THERE.
​​
​Thank you for visiting. ​

This is my personal website where students and colleagues can find my courses and publications.

Feel free to contact me if you cannot find what you're looking for.

​Ahir Gopaldas

​​Assistant Professor of Marketing
Gabelli School of Business
Fordham University
New York City

SELECT PUBLICATIONS

"The Bad Boy Archetype as a Morally Ambiguous Complex of Juvenile Masculinities: The Conceptual Anatomy of a Marketplace Icon," with Susanna Molander, Consumption, Markets, and Culture, forthcoming.

“What Makes a Good Paper? Analytic and Continental Ideals in Consumer Culture Theory,” with Domen Bajde, Qualitative Market Research, 2019.

“Women over 40, Foreigners of Color, and Other Missing Persons in Globalizing Mediascapes: Understanding Marketing Images as Mirrors of Intersectionality,” with Anton Siebert, Consumption, Markets, and Culture, 2018.

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