Hi there.
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All of my course materials are moved to Google Classroom. As such, this website is now just a directory of my publications.

I update the website about once every six months. If you are looking for something in particular that is not yet posted here, please feel free to send me an email.

Ahir Gopaldas​​​​
​Associate Professor of Marketing
Gabelli School of Business
Fordham University
New York City

Last update: December 2020

Recent Publications

"Service Conversation: Advisory, Relational, and Transformative Approaches," with Marina Carnevale, Richard Kedzior, and Anton Siebert, Journal of Services Marketing, forthcoming.

"Customer Experience Journeys: Loyalty Loops Versus Involvement Spirals," with Anton Siebert, Andrew Lindridge, and Cláudia Simões, Journal of Marketing, 2020.

"The Bad Boy Archetype as a Morally Ambiguous Complex of Juvenile Masculinities: The Conceptual Anatomy of a Marketplace Icon," with Susanna Molander, Consumption, Markets, and Culture, 2020.

More...