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Hi there.
Thanks for visiting. If you're looking for something that is not yet posted here, feel free to send me an email. Ahir Gopaldas Associate Professor of Marketing Gabelli School of Business Fordham University New York City |
Select Publications
“What You’re Getting Wrong About Customer Journeys,” Harvard Business Review, 2022. "Customer Experience Journeys: Loyalty Loops Versus Involvement Spirals," Journal of Marketing, 2020. "Service Conversation: Advisory, Relational and Transformative Approaches," Journal of Services Marketing, 2021. "A Front-to-Back Guide to Writing a Qualitative Research Article," Qualitative Market Research, 2016. "Marketplace Sentiments," Journal of Consumer Research, 2014. |