Ahir Gopaldas
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Ahir Gopaldas
Associate Professor of Marketing
Gabelli School of Business
Fordham University
​New York City
Recent Publications

“What You’re Getting Wrong About Customer Journeys,” with Anton Siebert, Harvard Business Review, 2022. | The Customer Journey Matrix

"Designing Servicescapes for Transformative Service Conversations: Lessons from Mental Health Services," with Anton Siebert and Burcak Ertimur, Journal of Consumer Marketing, 2021.
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"Customer Experience Journeys: Loyalty Loops Versus Involvement Spirals," with Anton Siebert, Andrew Lindridge, and Cláudia Simões, Journal of Marketing, 2020.
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