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Hi there.
Thanks for visiting. If you're looking for something that is not yet posted here, feel free to send me an email. Ahir Gopaldas Associate Professor of Marketing Gabelli School of Business Fordham University New York City |
Recent Publications
“What You’re Getting Wrong About Customer Journeys,” with Anton Siebert, Harvard Business Review, 2022. | The Customer Journey Matrix "Designing Servicescapes for Transformative Service Conversations: Lessons from Mental Health Services," with Anton Siebert and Burcak Ertimur, Journal of Consumer Marketing, 2021. "Customer Experience Journeys: Loyalty Loops Versus Involvement Spirals," with Anton Siebert, Andrew Lindridge, and Cláudia Simões, Journal of Marketing, 2020. |