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Associate Professor of Marketing
Gabelli School of Business
New York City
"Customer Experience Journeys: Loyalty Loops Versus Involvement Spirals," with Anton Siebert, Andrew Lindridge, and Cláudia Simões, Journal of Marketing, 2020.
"The Bad Boy Archetype as a Morally Ambiguous Complex of Juvenile Masculinities: The Conceptual Anatomy of a Marketplace Icon," with Susanna Molander, Consumption, Markets, and Culture, 2020.
“What Makes a Good Paper? Analytic and Continental Ideals in Consumer Culture Theory,” with Domen Bajde, Qualitative Market Research, 2019.