Hi there.
​​
​Thank you for visiting. ​

This is my personal website where students and colleagues can find information on my courses and publications.

Feel free to contact me if you cannot find what you're looking for.

Ahir Gopaldas
​​​Associate Professor of Marketing
Gabelli School of Business
Fordham University
New York City

Recent Publications

"Customer Experience Journeys: Loyalty Loops Versus Involvement Spirals," with Anton Siebert, Andrew Lindridge, and Cláudia Simões, Journal of Marketing, 2020.

"The Bad Boy Archetype as a Morally Ambiguous Complex of Juvenile Masculinities: The Conceptual Anatomy of a Marketplace Icon," with Susanna Molander, Consumption, Markets, and Culture, 2020.

“What Makes a Good Paper? Analytic and Continental Ideals in Consumer Culture Theory,” with Domen Bajde, Qualitative Market Research, 2019.

More...