Hi there.
​​
Thank you for visiting.

​This is my personal website with a directory of my publications.

Please feel free to contact me if you cannot find what you are looking for.

Ahir Gopaldas
​​​​Associate Professor of Marketing
Gabelli School of Business
Fordham University
New York City

Recent Publications

"Service Conversation: Advisory, Relational, and Transformative Approaches," with Marina Carnevale, Richard Kedzior, and Anton Siebert, Journal of Services Marketing, forthcoming.

"Customer Experience Journeys: Loyalty Loops Versus Involvement Spirals," with Anton Siebert, Andrew Lindridge, and Cláudia Simões, Journal of Marketing, 2020.

"The Bad Boy Archetype as a Morally Ambiguous Complex of Juvenile Masculinities: The Conceptual Anatomy of a Marketplace Icon," with Susanna Molander, Consumption, Markets, and Culture, 2020.

More...