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Associate Professor of Marketing
Gabelli School of Business
New York City
"Customer Experience Journeys: Loyalty Loops Versus Involvement Spirals," with Anton Siebert, Andrew Lindridge, and Cláudia Simões, Journal of Marketing, forthcoming.
“Artificial Life,” with Russell Belk and Mariam Humayun, Journal of Macromarketing, forthcoming.
"Radio, Why Won't You Play BTS?" with Brian Patrick Byrne, NowThis News, 2020.
"The Bad Boy Archetype as a Morally Ambiguous Complex of Juvenile Masculinities: The Conceptual Anatomy of a Marketplace Icon," with Susanna Molander, Consumption, Markets, and Culture, 2020.