Hi there.
Thank you for visiting. This is my personal website with a directory of my publications. Please feel free to contact me if you cannot find what you are looking for. Ahir Gopaldas Associate Professor of Marketing Gabelli School of Business Fordham University New York City |
Recent Publications
"Service Conversation: Advisory, Relational, and Transformative Approaches," with Marina Carnevale, Richard Kedzior, and Anton Siebert, Journal of Services Marketing, forthcoming. "Customer Experience Journeys: Loyalty Loops Versus Involvement Spirals," with Anton Siebert, Andrew Lindridge, and Cláudia Simões, Journal of Marketing, 2020. "The Bad Boy Archetype as a Morally Ambiguous Complex of Juvenile Masculinities: The Conceptual Anatomy of a Marketplace Icon," with Susanna Molander, Consumption, Markets, and Culture, 2020. More... |