PUBLICATIONS

Social Issues in Marketing

My research focuses on social issues in marketing such as (1) climate action, ethical consumerism, and sustainability marketing, (2) diversity, equity, and inclusion (DEI) in marketing and the media, (3) best practices in mental health services, (4) the social impact of new technologies, and (5) customer experience management (CXM) in the new attention economy. I have also written about (6) crafting qualitative research.
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1. Climate Action, Ethical Consumerism, and Sustainability Marketing

This series of articles began with an ethnography of the US ethical consumerism movement (c. 2005-2010).


2. Diversity, Equity, and Inclusion (DEI) in Marketing and the Media

This series of articles examines diversity in the media through the lens of intersectionality (c. 2010-2020).

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3. Best Practices in Mental Health Services

This series of articles began with an ethnography of the US mental health industry (c. 2010-2015).


4. The Social Impact of New Technologies

This series of articles puts contemporary debates about new technologies in historical context.
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5. Customer Experience Management (CXM) in the Attention Economy

This series of articles is based on case studies of the world's "stickiest" user experiences (e.g., TikTok; 2016-Present).


6. Crafting Qualitative Research

This series of articles is an attempt to document what I've learned from my mentors, coauthors, and reviewers.

Copyright © Ahir Gopaldas