Ahir Gopaldas is an associate professor of marketing at the Gabelli School of Business at Fordham University in New York City. He earned his PhD in business administration at the Schulich School of Business at York University in Toronto.
Ahir conducts research on social issues in consumer markets, including diversity, mental health, morality, and technology.
His research has been published in several journals, including Consumption, Markets & Culture, Journal of Business Research, Journal of Consumer Research, Journal of Marketing, Journal of Public Policy & Marketing, and Qualitative Market Research.
His work has been awarded a Marketing Management Association doctoral student award, an Association of Consumer Research dissertation award for public policy research, and a Dean's award for excellence in research.
Prior to his academic career, Ahir worked in finance, marketing, and technology roles at two multinational companies and two start-ups. He currently teaches Marketing Principles and Social Marketing.