ABOUT

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Here's my formal bio:

Ahir Gopaldas is an associate professor of marketing at the Gabelli School of Business at Fordham University in New York City. He earned his PhD in business administration at the Schulich School of Business at York University in Toronto.

Ahir conducts research on social issues in the marketplace, including ethical consumerism, diversity in the media, mental health, new technologies, and customer journeys. He has also written about the craft of qualitative research.

His research has been published in several journals, including Consumption, Markets & Culture, Journal of Consumer Research, and Journal of Marketing.

Some of his work has also been awarded a Marketing Management Association doctoral student award, an Association of Consumer Research dissertation award for public policy research, and a Dean's award for excellence in research.

Prior to his academic career, Ahir worked in finance, marketing, and technology roles at two multinational companies and two start-ups.

​Ahir currently teaches Marketing Principles and Social Marketing.